Advertising vs Public Relations

Media Relations , Healthcare Public Relation s, Entertainment PR firms , Healthcare Public Relations , Communication Agency are all necessary for the survival of a business. The  basic difference between these two is that advertising is paid while  public relations  are all about providing information to the media in different forms.  Public relations and advertisement both use different communication channels to influence and inform their potential customer. While advertising involves some cost and sometimes highly expensive, public relations is free of cost and implied endorsement along with validation of the third party. Difference between these two can be understood on the following metrics:- 1. Target : Companies and organizations create advertisements that primarily target specific and particular customers, PR professionals  hope  to cast a wider set of customers.   2. Goals & Objectives:   PR  helps build brand awareness and re...